Who can forget the GIFs of the ‘90s, or the more up-to-date focus on flat design?

Recently, we’ve seen a surge in popularity of responsive web design, as more and more sites join the drive to become ‘mobile ready’ which is now even more important in the wake of Google’s Mobile Friendly update.

Let’s examine some of the most popular for this and the coming year.

• The Proliferation of UI Patterns
  One of the side effects of responsive design has meant that a lot of sites look similar. However, responsive design isn’t solely to blame. The rise of WordPress sites and the booming theme market also have a hand in it.
• The hamburger menu: While some criticize this pattern’s use, there’s no doubt that it’s widespread use makes the function easily recognizable for users.
• Account registration: You’ll find this pattern whenever you try to register for a site. There might be a form to fill out or a button that’ll allow you to use a social account to sign up. Multi-step form wizards are also effective since they “chunk out” the required fields, reducing friction and encouraging users to flow through the process.
• Long scroll: Placing all your important elements above the fold is now a well-known myth. Furthermore, almost everyone is accustomed to long scrolls thanks to mobile devices. The technique works especially well for sites that want to lure users through storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections.
• Card Layouts: Pioneered by Pinterest, cards are everywhere on the web because they present information in bite-sized chunks perfect for scanning. Each card represents one unified concept. Since they act as “content containers”, their rectangular shape makes them easier to re-arrange for different device breakpoints.
• Hero images: Since vision is the strongest human sense, HD hero images are one of the fastest ways to grab a user’s attention. Thanks to advances in bandwidth and data compression, users won’t suffer from slow load times either. One common layout you’ll find is a hero image above the scroll, followed by either zig-zagging sections or a cards-based arrangement.