According to Ian Carrington, Google’s mobile and social advertising sales director, speaking at Mobile Marketing, more people in the world have access to a smartphone than a toothbrush.
With that in mind, it’s perhaps not very surprising that there’s no shortage of information about how people interact with websites on mobile. From specific usability testing and scrutiny of Google Analytics data to more generalized but larger-scale projects, we can quite easily gain access to statistics that illustrate how users interact with our websites.
This vast array of knowledge is beneficial only if we analyze, utilize and capitalize on the information to specifically improve user experience. In particular, by looking at the ways in which users interact with websites on mobile, we will have a basis for learning that becomes mutually beneficial.