We provide animated designs

Animation, like any other facet of the web, must be designed. As web developers, we think about the effects of typography, layout, interaction, and shifting view ports, but when incorporating animation we have another factor to consider: time.

It’s not just an extra aspect to consider, either: it increases the complexity of each of the aforementioned parameters exponentially. Rather than viewing this as a heavy mass of ideas, we can bake animation into the core of our user experience process to create dazzling, exciting, and engaging work that pushes boundaries and collectively elevates the medium of the web.

Forms are one of the most important UI elements on a site. A contact form is the gateway to your company, the clearest way to capture lead generation and, therefore, revenue. The harder you make the form experience for the user, the more money you will lose. If you’re not thinking about the usability of this component, you do your company, and the user, an injustice.

The submit button is the most powerful part of a form. We usually address this by using strong colors to draw attention to it. But what happens when that submit button is activated? Does the user have to wait, not knowing if the form worked, or are they provided with instant feedback? A simple submit button, even with a push animation, sometimes cannot achieve this goal, while a button with a loader could keep the viewer engaged while data is loaded in the background. This helps with the anticipation part of the animation, but what happens when the form input is actually submitted? You should aim to give the customer a feedback rush when the process is completed. A success page is fine, but a smooth transition into something that snaps into view could give them better visual response and produce small but delightful results.