Whether designing an app or working on your website’s mobile design, there are a few key elements every successful mobile design must have. In fact, these highly critical components are so important that without them, you won’t be able to design what your client really needs. And today, more and more users interact with content via their mobile devices, many times more often than a desktop device, so make doubly sure that your mobile design makes sense, is usable, and looks stellar!

Your goals will drive your design. Time and again, We’ve known clients who embarked on a long and unfortunately expensive mobile design process only to find that their product was not aligned with their goals.Once you know what your own goals are, take a step back and identify your ideal end-users. What are they looking to get out of the experience? Your goals and theirs often naturally conflict. For example, you want to sell something, but they’re just researching. Can you provide them with enough information, build their trust, and eventually get them to purchase?