Not a lot happens from desk top computers these days, as laptop travels to and fro from work. Smart phones are now used for almost daily requirements. The free time people have is utilized in searching for a product online or looking for recommendations and comparisons.

As per the International Telecommunications Union, 2010, saw mobile subscriptions all over the world reaching 5 billion. The mobile web technology trend provides a lot of opportunities and challenges for businesses.

Introduce Mobile CRM to Your Business

The number of phone and mobile CRM apps are growing by the day, providing a range of functionality. Sales teams in businesses are finding Mobile CRM as an important tool for business. But, sales is not the only department it is benefiting. It is helping many facets of businesses, in a time where meetings, day to day businesses and marketing pitches take place out of the office, from home or any other virtual space.

Mobile Platforms Which Are Fully Transactional

Fully transactional mobile platforms are being embraced in the world of mobile ecommerce app. The objective is to provide a comprehensive multi-media content, transaction and interaction in mobile phones that are fully secure.

For example, a customer can search, pay, order and select and conduct follow up service from mobile phones. Customers expect this level mobility and an ecommerce business not providing it will be quickly left behind.

As expected, developers in Japan are taking this flexibility to new levels. The country has a fascination for vending machines and it has led to a number of new developments. They include vending machines that behave like a smart phone, as they have display screens and customers can touch to order. Along with these machines, customers can use their iPad, PDA or phone to make a purchase.

Rise in Mobile Advertising

There is continuous competition in the world of mobile advertising. Google came into a powerful position with the acquisition of giant network AdMob. It is now getting almost 2 billion requests every day. But, there are other competitors as well including Microsoft, Yahoo and Apple, who would like to ensure that they get a piece of this pie.