We create anticipatory designs

We strongly believe that anticipatory design is set to be the next great concern of user experience design in this decade. Engaging increasingly busy, burned-out users will require some careful consideration on how our products can facilitate their daily tasks. People no longer have time for the painful extra processing we’ve been forcing them to do. Arguably, we must structure our back-end around helping users complete their tasks without depleting valuable resources they’ll need several times during their day.

Now don’t get me wrong: this is not about designing for lazy automatons, nor about making all of us passive good-for-nothings. This is about putting cutting-edge technology at the service of users so they can dedicate more time to the high-level processing tasks that modern living requires of them.