When building complex interactions, planning, testing, and iterating is crucial for great user experiences. Before jumping headfirst into your project, you have to test your ideas over and over to ensure what you’ve created is the most effective means of accomplishing your user’s goals.

Strategically determining how information should be laid out for a user is the most important thing when it comes to designing for the web. You have to understand what they want conceptually—what approach will you take to best meet the client’s and user’s requirements. And you also have to understand in practical terms what is actually needed, instead of over-delivering features the client doesn’t need.