Use of SWOT Analysis in Web Designing
We use SWOT analysis in designing
Whenever we strategies a website redesign, taking a proactive approach is always a surefire way of guaranteeing ideal digital solutions. By understanding your website’s strengths, weaknesses, and potential from the get-go, it becomes easier for our strategists to devise solutions that will work for you and your brand throughout the years.
“SWOT” stands for Strengths, Weaknesses, Opportunities, and Threats. In the website world, we use SWOT analyses to survey the current landscape of a client’s website to understand and determine what is working, what is not, and where there is potential growth.
Strengths
Imagine you are in a job interview. The interviewer asks what your strengths are and you reply that you are a hard worker and have an excellent work ethic. Well, great—but I bet everyone else who is interviewing also said the same thing.
Analyzing your website’s strengths is your first opportunity to really determine what your website does exceptionally and what gives you an edge over competitors. The more honest you are in this section, the better a subsequent website solution will be.
Weaknesses
When it comes to your site’s weaknesses, focus on narrowing down specific pain points that are preventing you from being up to snuff with your competitors. Asking yourself what factors keep you from being competitive and assessing what needs the most improvement are excellent places to start.
Opportunities
In this section, use your SWOT analysis to establish both website opportunities and brand opportunities. How will your website reflect your brand, and ultimately, your business? What opportunities exist within your industry that you can take advantage of? Carefully parse the ways you can improve your business’s website.
Threats
Threats are the things that pose an immediate challenge to your website and your brand. Who are your competitors, and where are they succeeding? What are the technical limitations of your current website that are keeping your users from achieving their goals? Is your current website up to date with design trends and capabilities? Identifying potential and real threats is crucial is proactive, not reactive, website experiences.
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