Whether you are a firm selling website design or a company procuring these services, you want to establish a clear baseline for any project. While I may not have truly seen the value of this when I launched our firm, I now know that it is critical part of any successful project.The better the job I do in scoping the project with the client in the sales process, the happier everyone is throughout the project execution and go-live. The client knows what is going to happen and my team knows what needs to happen. This produces cohesiveness and a sense of calm for all parties involved.

A successful website project will start and finish with solid expectations management. Yes I just repeated that, because it is the prime component of quality web design and development.The core function of establishing clear expectations is executing a strong process for project scoping. If the deliverables are clearly defined and they align with a formal contract and development plan, the client and developer are in sync and the project is on a path for success.