We Designing responsive e commerce

The responsive design revolution is truly upon us (if it hasn’t already happened!), and even though e-commerce websites haven’t picked up responsive design quite as aggressively as in other industries, it’s becoming increasingly popular.

So far, most of the responsive design thinking has revolved around covering the range of experiences from mobile to desktop. Yet little attention has been paid to the opportunities for expanding that range beyond the standard desktop screen, to create an experience optimized for modern large-scale displays. Consider this:

1. Only 18% of the 50 leading US e-commerce websites that we bench marked earlier this year optimize their design for large monitors (yet 94% of those websites have a design optimized for mobile devices).
2. Approximately three-quarters of e-commerce sales still happen on PCs, not mobile devices .
3. About one third of those users visit on screens wider than 1350 pixels. (Note: There is, of course, a difference between screen and browser width — the actual number of users with a browser this wide will be lower. We recommend that you track browser sizes in your web statistics for the most accurate picture of how significant this segment is on your website.)

Based on these statistics, crafting an optimized experience for users with large screens should seem well worth the effort. In fact, designing for big screens might turn out to be the next frontier of responsive e-commerce design.