Keeping Your Android App Popular After Launch
We can make your android app popular
We’ve found that the best long-term approach is to foster a “VIP” beta-testing community. These beta-testing communities help us understand user needs, even as they change and adapt. These beta testers, in return, get early access to new features and have an opportunity to help shape the application, making them feel like VIPs and often turning them into advocates for the application as a result. We typically use the Play store’s beta distribution channel and a Google+ community for this purpose. This distribution channel enables users to receive app updates via the Play store as normal, but from the beta release group. The Google+ community acts as a place to leave comments and bug reports, and access to the channel can be restricted.
Creating your own beta-testing community is simple. First, find the first few people who have rated your app lower than you’d like or who are particularly vocal about its design, and engage them in a dialog. Treat their complaints and concerns sincerely, and recognize that they’ve spent time trying out your application. If they’re open to the idea, ask them to join your beta-testing community, and, where possible, ensure that your subsequent releases address their concerns specifically. When you do so, let them know and thank them for their help. You’ll find that these users go from being critics to advocates.
CCleaner for Android, an application published by Piriform, is one such application for which we took this approach. Within 18 months, it grew to over 15 million downloads, and the beta-testing group grew to 10,000 people. The people in this testing group have become advocates whose opinions help shape the app’s next features, keeping it useful and up to date with users’ needs. This beta group is very large. When setting up your own, try to keep it to a number that will allow you to respond to queries and bug reports, while still leaving you time to work on new features.
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