We design digital icons

Emerging digital technology also changed typography, exploding the number of typefaces available and giving designers the tools to create and distribute their own fonts. Some digital typefaces were updated versions of classics, while others were brand new: type that was made for low-resolution screens, and type that was less functional and more illustrative. It was easier to break the rules. There was a refreshing jolt of youthful experimentation as people moved past the limits of the rational and functional.