Microsoft’s operating system has been quite popular and this has led to its popularity in mobile devices as well. One of the main reasons for this is its similarity to the PC’s used by people on a daily basis. Microsoft’s products are not as foreign as Apple’s. The phone is equipped with Internet Explorer, Microsoft Office and the Windows Media Player. Windows phone app development too has the same benefits, as they are convenient to use, making every task quite simple.

Customized software is good for a company. It ensures that every department has the same information and its easy for everyone to access this information. Having information on your mobile device makes every data to be comfortably available, without any error or risk of being displaced. With a secure password on the phone, the information also remains safe. The program can also have a password to access the content.

Windows phone app development helps in increasing productivity. The main reason for this is that a number of Windows apps have shortcuts for daily tasks. For example, tasks like copy and paste, bookmarking web pages, etc, are possible with a click of a button. This prevents wastage of time, searching through page histories, ensuring that you did not copy over the information that was required to be transferred.

Windows software helps in enhancing sale in retail companies. These apps help in keeping track of customer preferences and building relationships with customers. Examples of these are, knowing customer birthdays or analyzing their purchases and knowing how to make a special sale of something they buy often. You can take out customized reports from customer database and get specific purchase information in a span of time. You can also be aware of customer service issues that are arising within the company and fix these issues on time.

Unlike other operating systems, Windows mobile makes it possible to incorporate third-party software. Windows Marketplace for mobile provides such software. Windows operating system comes on the 5th spot, among other much popular operating systems. They are showing good signs of growth, as other operating systems have more restrictions and they get confusing for users.